Werner & Mertz certifies packaging by new label

Alexander Schau, packaging developer at Werner & Mertz, accepted the award certificate from Dr. Ina-Maria Becker, Chairwoman of the Quality Association for Recycled Materials from Household Recyclables.

Many consumers are insecure – does it really help to separate the garbage and throw plastic into the recyclables collection or does everything end up in incineration? Do companies really recycle effectively or is it more appearance than reality? This is exactly where the newly created RAL quality mark “%-Recycling Kunststoff is relevant. The first independent label that indicates the percentage of recycled plastic materials from the in Germany so-called Yellow Sack or Yellow Bin in products. The recycling of commercial and industrial waste is not included in the percentages in order to create targeted incentives for the reuse of plastic materials from household waste.

“Packaging from the shelf to the shelf”

The quality label is intended to give consumers the assurance that they are purchasing a product that conserves resources and strengthens the acceptance of recycled products. “The quality label makes the use of plastic recyclates transparent and thus strengthens the understanding of continuous waste separation as the basis for a genuine recycling economy,” says Dr. Ina-Maria Becker, Chairwoman of the Gütegemeinschaft Rezyklate aus haushaltsnaher Wertstoffsammlung. “With the sign it is clear: Here a package is brought back from the shelf to the shelf, the valuable plastic remains in the cycle and is used again and again.

RAL Quality Mark promotes the goals of the Recyclat initiative

One of the founding members of the quality mark is the Mainz-based detergent company Werner & Mertz, which has been committed to the high-quality processing and reuse of old plastic from the yellow sack since 2012 with the founding of the Recyclat initiative. “The recycling or upcycling of old plastic from household collections is, in our opinion, the most effective approach to counteracting the plastic waste of our planet. When plastic is recycled, it is a very sustainable resource. The quality label enables the consumer to recognise it at first glance, which high-quality packaging was created from the yellow sack material,” says Alexander Schau, packaging developer at Werner & Mertz. In addition to the company, many other cooperation partners in the Recyclat initiative are also members of the Quality Association, namely Der Grüne Punkt, ALPLA and NABU as honorary members.

“New lable strengthens the recycling”

“When recycling plastic waste from the yellow bin and the recyclable bin, there is still a lot to do, because manufacturers often still reject the recyclates from these wastes. But companies such as Werner & Mertz with the RAL Quality Mark for Recycled Materials from household collections show that high-quality packaging and products can be created from this again,” says NABU Federal Managing Director Leif Miller. “The new label strengthens the recycling of plastics and shows consumers that it is worthwhile to separate waste and thus make an active contribution to environmental protection and resource conservation.

Elaborate certification for complete traceability

All process stages – from sorting and processing to the use of the recyclates in the individual products – are documented and all production sites checked so that the proportion of recycled material from the yellow sack in the packaging can be guaranteed without gaps.

At Werner & Mertz, this includes auditing all ALPLA and Werner & Mertz (Mainz and Hallein) production sites relevant to the respective product. Independent experts – appointed by the RAL Gütegemeinschaft – carry out the certification. Regular in-house inspections by the companies and external inspections every two years ensure that the information is transparent. In a first step, the PE packaging was audited by the company, including packaging from the brands “Emsal” and “Green Care Professional” as well as the new shower gel bottle from “Frosch” Senses. The next step is to validate the PET packaging.

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