Symrise invests € 50 million in new production site in China
Symrise opened its biggest individual investment and invested € 50 million in the construction of the new production site for flavorings and fragrances in Nantong, China. In addition, the Executive Board, senior staff, plant workers and guests opened the facility virtually – in a video conference. Chief Executive Officer Dr. Heinz-Jürgen Bertram and Chief Financial Officer Olaf Klinger conveyed their greetings via live video from Holzminden.
Several deciding factors
The decision to build at this location, in the industrial park on the green field, was made back in 2016. The site convinced the company with its versatile potential. Modern infrastructure, an attractive business environment and a number of sustainability aspects were the deciding factors in the plans for the site near Shanghai. The company celebrated its topping out ceremony two years ago. Already then, you could tell by its dimensions that the Group was building a state-of-the-art production facility geared toward the future and growth.
Great potential in China
The expansion of the production of fragrances and flavorings in the rapidly expanding Chinese market makes sense, because the world’s second-largest economy has great potential to soon become number one. This development correlates with the history of the company in the country. In the past ten years, the company has grown around eight percent per year on average. With a six-percent share of total sales, China follows the USA and Germany as the third-strongest revenue-generating market for the company.
In this environment, the company sends a clear signal for future growth in the region with its modern plant in Nantong – especially in light of the current situation. The company wants to build on its success with its proven strategy and dedicated team. The subsidiary Tesium, specialist in technology, safety and the environment, assisted the local Symrise experts in planning and implementation.
Trust in Chinese market
“The celebratory and partially virtual opening of our plant in Nantong demonstrates our trust in the Chinese market, and we are consciously committing ourselves to the world’s strongest growth region. Of course, we also keep a close eye on how the COVID-19 situation is progressing here,” comments CEO Dr. Heinz-Jürgen Bertram on the strategic approach. “From these observations, we enacted measures and were successful in keeping our entire business running and opening our plant as planned. Ultimately, we want to reliably serve our customers in China and grow with them. A big thank you therefore goes to the flexibility and extreme dedication of our employees.”