New metallic colours for packaging design

Pantone introduces a collection of metallic spot colours intended for use on printed products, packaging, branding, and other collateral. This addition to the Pantone Graphics System enables designers, brands, and printers to specify and produce luxurious, dazzling colors, in a more versatile and cost-effective way when compared to other commonly used metallic applications for print.

The new “Pantone Metallics” combines the prior premium and regular metallic publications into one robust collection and includes a new Rose Gold base ink and 53 other new colors. The full selection features 655 trend- and market-relevant metallic shades that are globally available offthe-shelf and designed to enhance projects. “With their sheen and sparkle, metallic shades instantly capture and captivate the eye, adding visual texture and differentiation from surrounding products on-shelf,” said Laurie Pressman, Vice-President, Pantone Color Institute. “Entranced by luminosity, iridescence, and holographic effects, our love for metallic and pearlescent finishes continues to build, particularly in packaging design. To address this growing trend, our new metallic palette for print encompasses a range of core metal shades including cool and chic silvers, lustrous golds, earthy bronzes as well as a wide variety of colored metal tones that take their cue from fashion and lifestyle including; vivid reds, bold pinks, minty greens, watery teals and warming corals.” The 54 new shades were inspired by the Pantone Metallic Shimmers, recently added to the Pantone Fashion, Home + Interiors System. For designers and suppliers working across materials, this alignment helps ensure that print and packaging colors can be more easily matched to products created in other materials and substrates including textiles, plastics, paint and more – delivering a more consistent color story throughout every execution. As the latest update to the Pantone Graphics color system, Pantone Metallics are intended to complement the existing elements of the system and are available in two physical formats.

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