New distribution agreement for Vietnam

Azelis, a distributor of specialty chemicals and food ingredients, recently announced its new distribution agreement with Merck. Effective on 1 April 2020, the company will distribute Merck Performance Materials’ complete range in Vietnam for personal care, CASE (coatings, adhesives, sealants and elastomers), food & health, and industrial chemicals.
Longstanding partnership
The partnership between the two companies started back in 1968 with one of the companies (Azelis) later acquired. Over the years, the distributor extended its partnership with the performance materials supplier across Europe. Vietnam is the latest country to be added to this list.
The distributors commitment to growth and dedicated organization for each industry, coupled with technical and market expertise proved crucial for the performance materials supplier decision to entrust the company with the distribution of their specialty portfolio. The distributors business ethic and compliance, financial stability, and transparent business practices gave Merck confidence to collaborate with them in new territories.
Support for customers
“Merck Performance Materials’ high-quality range will be a great asset for Azelis Vietnam, enabling us to offer innovative, tailor-made solutions to customers for their entire lateral value chain. Our dedicated application laboratories in Vietnam will play a critical role, allowing us to support our customers in formulation of innovative concepts that shorten their time to market and help them become and remain market leaders in their industries. This new agreement is also an important acknowledgement of our continuous efforts to be a preferred and trusted partner on a global scale,” commented Laurent Nataf, CEO and President Asia Pacific at Azelis.
“Azelis is a global leader in specialty chemicals distribution. Their local technical sales team will help us focus on enhanced services to our customers in Vietnam, where we aim to improve customer intimacy, innovation and technology effort. We are confident that thanks to our strong collaboration with Azelis, we will be able to serve Merck’s customers even better for future business growth,” added Panutin Tantichuwet, Head of Commercial Southeast Asia and Australia/New Zealand at Merck.
The distributor has significantly grown in Asia Pacific during the last five years, establishing presence in 11 countries and opening more than 25 laboratories.