New brand general director of Parfums Christian Dior
Parfums Christian Dior (LVMH) has appointed Claudia Marcocci brand general director. Marcocci was most recently senior vice president of Gucci Beauty. She has also held various positions at P&G, including global and e-commerce director of P&G Prestige.
Marcocci began her career in Procter & Gamble’s prestige division in Italy in 2003, serving as the director of the Valentino, Lacoste and Hugo Boss brands. In 2007 she was named global e-commerce and digital brand manager for the entire Procter & Gamble prestige division, before being promoted to the role of senior brand manager of Dolce & Gabbana. In 2015 she became associate director of Gucci Beauty global design. Following the acquisition of 41 of Procter & Gamble’s beauty brands by the Coty group in 2016, Marcocci was appointed global vice president of global Gucci Beauty, before being promoted to senior vice president a year later.
Marcocci succeeds Véronique Courtois who has been appointed CEO of Guerlain.