Support for customers in the United States and Canada

blue coloured powder lying on a pink background
blue coloured powder lying on a pink background

Source: Brenntag

Brenntag North America announced the grand opening of its newly expanded Personal Care Application & Development Center in Allentown, PA. This center supports customers in the United States and Canada who face personal care formulation challenges with technical solutions and inventive ideas.

Center debuts prototypes

The company´s personal care team provides application assistance, formulation advice, ingredient recommendations, and starting point formulas. The applications center is continuously expanding its formulation library with new and unique formulations. Each year, the center debuts new hair care, skin care, and color cosmetic prototypes at industry trade shows. These prototypes serve to showcase trends in the market, as well as unique uses for ingredients offered by Brenntag. Starting point formulations can be customized to fit customer goals and manufacturing requirements. Furthermore, formulary sheets detailing processing instructions, key ingredients, and benefits are often provided as a resource.

“Provides our customers with proof of concept formulations”

Christina Dean, Applications Lab Director, and Terri Winters, Senior Personal Care Chemist, provide over 50 years of formulation experience in colour cosmetics, hair care, and skin care. “In addition to offering technical guidance, the application center provides our customers with proof of concept formulations showcasing the latest in ingredient technology and industry trends. These formulation prototypes can be used as a starting point for formulators looking to shorten development time or as a guide to using a unique, specialty raw material,” states Christina Dean. “I am excited the laboratory expansion will allow us to be more innovative in developing new formulations for the hair, skin, and colour cosmetics markets and to be a better technical resource for our customers.”

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