Innovative pigment and additive solutions to accentuate individual beauty
Purity, naturalness, and diversity – these are major global cosmetic trends. Based on its outstanding portfolio of effect pigments and additives, Eckart provides answers to these evolving trends u” at in-cosmetics global, April 2-4, Paris. Formulators and marketers are invited to learn more about the company´s product innovations for this season and the trend colors for Autumn/Winter 2020/21. Moreover, formulations can be downloaded via QR code.
”Empowered me” is the theme the company selected for the applications presented at the Make-up Bar. It addresses the desire of today’s women to choose from cosmetics that accentuate their individual beauty. Applications demonstrate the effects pigments and additives create. In particular, they are designed to feature this season’s innovations, which are also presented in the Innovation Zone.
The new “Syncrystal Supernova Orange” pigment is based on the patented pearlescent technology. It overwhelms with its intense bulk color in combination with a metallic-like brilliance. The new filler “Ecofil B 110” is designed to achieve an instant soft-focus effect in decorative cosmetic as well as in personal care applications. The product is based on renewable resources gained from naturally fermented non-genetically modified corn.
Cover Foundation for diversity concepts: This lightweight emulsion combines excellent coverage for dark skin tones with a soft radiance. The result is an extremely natural look. Highlighter Stick: Designed as” make-up to go”, this creamy formulation has an excellent spreadability. It accentuates individual features or provides an overall glow to the face. Creamy Eyeshadow Triple: This trio of bold gold, orange and red colors stands for unrivalled coverage plus soft feel. Based on the company´s “Syncrystal Supernova” technology, it is completely carmine-free. Lip Gloss “Let’s Celebrate”: What a subtle interplay of light and color! The creamy, non-greasy texture based on “Mirage” and “Syncrystal” pigments delivers intriguing highlights for lips.
Trend Colors Autumn/Winter 2020/21:
Sugar & Spice celebrates the lively and earthy colors of autumn with “Mirage” and “Visionaire” pigments, in particular maroon, caramel, orange and bordeaux. Popcorn & Pearls interprets the popular nude look with a subtle shimmer and shine caused by “Syncrystal” pearlescent pigments. Pastels dominate this trend. Rock & Romance invites women to orchestrate their grand entrance with the colorful sparkle and shine, “Mirage” glamour pigments provide. What could be better suited to a party make-up than claret, gold, pink, and lilac?