HPCI Journal #2 available for free

Cover HPCI Journal #2 showing a red-haired young women holding a slice of orange in front of her right eye, eyes closed, mouth like kissing. Background of the foto is yellow-orange
Cover HPCI Journal #2 showing a red-haired young women holding a slice of orange in front of her right eye, eyes closed, mouth like kissing. Background of the foto is yellow-orange

Source: Adobe.Stock.com

Finally! We are happy to announce that the second issue of the HPCI Journal is now available for free download. In addition to a selection of the best technical seminars of the HPCI CEE 2019 you can expect a report on the excellent opportunities in one of the most exciting markets for home and personal care.

In Africa today, anything is possible!

Beverly Clare Gardner, Skyem Consulting, South Africa sheds a light on the African opportunity for innovation in her article. According to Gardner, many widely held beliefs about innovation are in fact not true or conducive to innovative cultures. Contrary to the popular narrative that innovation is spontaneous. It sometimes needs to be forced. In this regard, time-based disruption can create transformative momentum. Therefore, what are the steps to pre-empt your customer’s needs in the modern Africa? One factor is to stop selling and start positioning rather. Brands need to shift from communication to connection, which is vital for Afrillenials (African millennials). Market research is sometimes perceived as the ideal basis for generating ideas, but in order to produce profound innovations, it should be avoided, to some extent. In Africa, millionaires will ‘live down the road’ from the poo-rest of the poor. Digital start-ups are working to help rural farmers and goat herders.

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