Household green cleaning products market estimated to grow
Source: Alliance-stock.adobe.com
According to a market report from Research and Markets the global household green cleaning products market is expected to grow from USD 17.90 billion 2017 to USD 27.83 billion by the end of 2024 at a Compound Annual Growth Rate (CAGR) of 6.50%.
Increasing demand for eco-friendly cleaning products
The factors attributing to the growth of the market are increasing demand for eco-friendly cleaning products, the presence of toxic chemicals along with the bad odor in chemicals has left consumers desiring for more from household green cleaning products, and strong research and development by leading brands. However, some factors such as and product offerings limited with premium positioning may hinder the market growth. The global household green cleaning products market is expected to showcase the opportunities such as product innovation and packaging, competitive advertising and brand development, and online availability driving sales. In the near future, the market may face the possible challenges in the growth due to pressure to keep the price low, and undefined certification and standards. However, the key players in the market are putting regressive efforts to provide innovative offerings and benchmark strategies in the global household green cleaning products market.
Liquids: The highest growing form for the global household green cleaning products market
On the basis of form, the global household green cleaning products market is studied across liquids, powders, and sprays. Among all these forms, the liquids is projected to hold the largest market share while the Sprays has the potential to grow the market with the highest CAGR in the forecast period.
Floor Cleaners: The highest growing type for the global household green cleaning products market
On the basis of type, the global household green cleaning products market is studied across Floor Cleaners, Glass Cleaners, Metal Cleaners, Toilet Bowl Cleaners, and Wood Cleaners. Among all these types, the Floor Cleaners is projected to hold the largest market share while the Toilet Bowl Cleaners has the potential to grow the market with the highest CAGR in the forecast period.
Customers buy offline
On the basis of distribution channel, the global household green cleaning products market is studied across Offline Mode and Online Mode. Among all these distribution channel, the Offline Mode has captured the maximum market share while the Online Mode has the opportunity to emerge with the highest CAGR.
Highest growth in the region Americas
On the basis of geography, the global household green cleaning products market is studied across Americas, (United States, Brazil, Canada, Mexico, and Argentina) Europe, Middle East & Africa, (United Kingdom, Germany, France, Saudi Arabia, United Arab Emirates, Italy, and Russia) and Asia-Pacific (China, Japan, India, and Australia). Among all these geography, the Asia-Pacific is showing the maximum growth in the near future with the highest CAGR while the Americas is dominating the market with highest market size.
Key players
The key players profiled in the global household green cleaning products market are 3M Company, Arbonne International, LLC, Better Life Co., Ltd., Burt’s Bees, Cleaning Essentials, Core Products Company Inc., Dr. Bronner’s Magic Soaps, Earth Friendly Network LLC, Ecolab Inc., Ecover, Estee Lauder Companies Inc., Green Bridge Industries, Intelligent Nutrients, Inc., L’Oreal SA, Murchison-Hume LLC, The Clorox Company, The Faultless Starch/Bon Ami Company, Truce, Venus Laboratories Inc., and Weleda AG.
