Home Care: Further progress in sustainable packaging

Plastic detergent container on white background with clipping path
Plastic detergent container on white background with clipping path


Together with packaging manufacturer Alpla, Henkel has achieved a further step in its activities in the field of sustainable packaging: From now on “Perwoll” bottles in Western Europe will not only be fully recyclable, but also contain 25 percent recycled PE (polyethylene) from post-consumer sources as standard.

Significant share of recycled PE

“With the introduction of bottles made of 25 percent recycled plastic, we converted our largest Laundry & Home Care category utilizing PE bottles to use recycled plastic,” says Vineet Varman, Head of International Packaging Development for Special Detergents at Henkel. The comapny’s packaging and supply chain team was able to integrate a significant share of recycled PE in the full range of the bottles in the Western European market – while at the same time retaining their unique colour and ensuring high aesthetic standards, without making any compromises on the performance or fragrance of the premium product.“This is a great achievement – and a starting point to move further: We are already working on expanding the usage this recycled material also in other categories,” says Vineet Varman. “While availability of high-quality recycled PE material from post-consumer waste is still limited, we are proud that we, together with our partners, successfully developed a recycling stream for it.”

“The use of recycling material makes this bottle a particularly sustainable, CO2-saving packaging solution – also because we have been manufacturing the bottles in-house, which reduces transportation and repackaging to zero. We appreciate working with customers like Henkel, who challenge us and contribute to the functioning of a circular economy,” says Nicolas Lehner, CCO Alpla Group.

Black  bottle – fully recyclable, with recycled plastic

For the black bottle of  a “Perwoll” variant, the company announces an additional milestone: In line with its commitment to introduce recyclable black packaging, the company has already started converting its black  bottles to a new packaging material which uses an alternative carbon-free color, through which bottles become recyclable and thus can be integrated back into the value chain. Now, these black bottles are not only recyclable but also contain 25 percent recycled PE.

Driving progress towards a circular economy

The introduction of bottles with 25 percent recycled plastic for its full “Perwoll” range in Western Europe is yet another example of the company´s activities and progress in the field of plastic packaging. The company pursues ambitious packaging targets, is engaged in various partnerships along the entire value chain and participates in many cross-industry initiatives. For example, the company is a member of the global Alliance to End Plastic Waste (AEPW) and the New Plastics Economy (NPEC), and partner of social enterprise Plastic Bank.

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