Givaudan launches new development platform
The global leader in flavours and fragrances recently announced the launch of its “Naturality Platform”, reinforcing its capabilities and commitment to nature-conscious fragrances, and advancing the Company purpose of “Creating for happier, healthier lives with love for nature”.
Initiated three years ago, the platform embraces the consumer aspiration for fragrances designed with a conscious, authentic and responsible approach. It is defining new and holistic ways to create delightful yet responsible fragrances that correspond to the Company’s purpose of creating with love for nature. It encompasses natural ingredients, ingredients from renewable sources, as well as biodegradable ingredients.
Design of fragrances in a nature conscious way
The purpose of the platform is to enable the design of fragrances in a nature conscious way. It is based on three pillars:
- A robust series of consumer study programmes which identifies consumer expectations in the shift towards responsible products.
- The “Naturality Guide” which provides a clear segmentation and understanding of the market. It defines new rules of formulations and supports our customers in the choices and parameters required to develop nature-conscious fragrances.
- The “Naturality Index” which supports perfumers in their choices of ingredients to design fragrances which are respectful to nature while creative and unique. It is built on a deep understanding of the sustainability criteria relevant to fragrance creation which comprise ecotoxicity, biodegradability, renewability, energy efficiency and sourcing.
Happier and healthier lives
Maurizio Volpi, President of Givaudan’s Fragrance & Beauty, commented: “Our purpose to create for happier, healthier lives with love for nature has been central in shaping the novel platform. We are especially excited to present this new development platform which will be vital in helping our customers to respond to the ever-increasing consumer desire for sustainable products. It perfectly fits with the ambitions of our 2025 strategy which aims at growing with our customers, with purpose.”