Croda opens texture and sensory labs in France and Singapore
Croda International has announced the opening of two leading edge laboratories in France and Singapore focusing on texture and sensory, respectively, for its global personal care business. The investments in these new facilities will enable the company to support customer demand for ideas and technical guidance, while further expanding its position as a thought leader in formulation science and innovation development.
France: Centre of Innovation for Texture Science
The Centre of Innovation for Texture Science, located at its Sederma subsidiary in Le Perray en Yvelines, France will focus on creating new, unique textures through its understanding of ingredient combination. This lab is strategically sited with Sederma, the name behind high performance, active ingredients and technologies for the cosmetics industry, offering both a direct connection to these unique and specialised ingredients as well as offering proximity to the high-end and cutting-edge trends within formulation texture coming from France. This combination offers a unique advantage for the company’s customers for both advanced ingredients and formulation development.
Singpore: Centre of Innovation for Sensory Science
The Centre of Innovation for Sensory Science, located in the company´s offices in Singapore, will continue to allow the company to access the strong sensory trends within skin care in Asia, while prioritising its existing sensory portfolio and driving knowledge and innovation in this area. Trends such as K-Beauty and J-Beauty are consistently challenging the global markets to stimulate the senses, thus a lab of this calibre fits well within the region. Using its access to data driven decision-making, the company will empower its teams to push boundaries, imagining a world with limitless possibilities in sensory to deliver an exceptional consumer experience.
“Great opportunities for enhanced customer engagement and potential collaboration projects”
Richard Butler, Global Head of Beauty Formulation, Croda Personal Care, stated “we are extremely excited by these new state-of-the-art facilities, and we are sure they will provide great opportunities for enhanced customer engagement and potential collaboration projects. In addition, these labs will uniquely aid the creation of innovative products as well as addressing the constantly evolving formulation needs of the business around the world. By optimising both texture and sensory, we will meet the growing demand in Personal Care for new, inventive technologies.”