Coty to partner with Lanzatech
Sustainabitly is driver
Sue Y. Nabi, Chief Executive Officer of Coty, said: “Sustainability is the ultimate driver of innovation and Coty is focused on creating outstanding products that are truly clean and green. Ethanol is the number one ingredient purchased for the fragrance category and over time this partnership with LanzaTech will significantly reduce the environmental impact of our products. It’s not only the right thing to do, but it makes commercial sense too – with today’s consumer rightly demanding that their favourite brands share their commitment to sustainability.”
Ethanol is a core ingredient in fragrance products, enabling the efficient dispersion of the scent. Coty fragrances contain ethanol sourced from a range of natural raw materials – including sugar cane and sugar beet, which use land, water and fertilizers. This new sustainable ethanol from carbon-capture utilizes near-zero water consumption and reduces the requirement for agricultural land which, in turn, supports biodiversity. Working with the independent sustainability consultancy Quantis, Coty has conducted a screening life cycle assessment which shows a significantly reduced overall environment impact.