Clariant to open consumer care innovation center in USA
Clariant announced it plans to open a state-of-the-art consumer care innovation center near New York City in mid-2019. With this center, the company further strengthens its ability to leverage its portfolio of solution. It allows them also to provide more differentiated and even tailored product offerings to its global personal and home care as well as healthcare customers.
“We can deliver products with more substantiated claims on customer formulations”
“We strive to provide best customer experience and reliable customer fulfilment. Having this center in place will enhance our ability to do so for our global personal and home care as well as healthcare customers, and especially for those located in the New York City area. By intensifying cooperation, we can deliver products with more substantiated claims on customer formulations that provide the basis for a successful and mutually beneficial relationship and drive growth for Clariant in North America”, said Ernesto Occhiello, CEO of Clariant.
Unprecedented access to many key customers
This new center set to start its activities in July 2019 and will be located in New Providence, NJ, USA, which gives it unprecedented access to many key customers and key players located in the New York-New Jersey Metro area. The 1,333 sq. meter (14, 350 sq. foot) facility will incorporate state-of-the-art spaces such as a demonstration room, a high-tech application and claims laboratory, a testing center where lab results can be correlated with actual consumer perceivable testing and a collaboration space for interactive and creative thinking. As a result, the center will foster opportunities for the company´s scientific, marketing and technical experts to help customers meet the increasingly complex demands of consumers and lifestyle-driven trends with innovative products and solutions that carry substantiated claims for customers’ formulations.
“Provide more differentiated product offering with substantiated solutions”
“I am excited by all the possibilities this technical center holds for the business and our customers,” said Michael Haspel, Head of Regional Business Line North America, Business Unit Industrial & Consumer Specialties (ICS). “We will be able to build our expertise and provide more differentiated product offering with substantiated solutions that will really support our customers’ brands and their evolution. We are in the midst of energizing times in Consumer Care with lifestyle trends propelling change. We are looking forward to extending our regional support and building valuable partnerships, working directly with our customers in an inspiring and innovative space.”