CHT Group breaks the EUR 500 million sales mark in 2018
The situation on the world market deteriorated further in 2018, not least due to the intensification of the trade conflict between the USA and China. However, the CHT Group was again able to close the financial year with an increase in turnover. With consolidated sales of 513 million EUR, the previous year’s success in the Group was exceeded by 12%.
Customer service and sustainability
In the financial year 2018, the company set worldwide trends with its customer service and sustainable product ranges. The clear commitment to sustainability not only pays off in form of awards and prizes, but also scores points in daily business life. With its sustainable core range and efficient and resource-saving process control, the Group is a pioneer in the industry, particularly in the traditional textile chemicals sector.
Intensive work in the topic of microplastics
Presently, the development focus is clearly on the “circular economy”. Together with industrial partners, the company has developed a biodegradable textile printing system which will soon be sold at the LIDL discount store. CHT has been active in the field of PET plastic recycling for many years and has developed concepts and products that support the process from the PET bottle to the baby diaper. The CHT researchers are also intensively working on the topic of “microplastics”.
In addition, the business development with textile dyes in 2018 made an unexpectedly strong contribution to sales, as the company was able to supply dye classes that were affected by a shortage of raw materials due to optimal sourcing strategies.
No delivery disuptions
The investment in silicone specialties in 2017, through the acquisition of the ICM Silicones Group, also paid off in 2018 in an extremely difficult market environment, even though the shortage of silicone raw materials on the world market led to extreme price increases while the demand remained high. Thanks to a high level of innovation and a forward-looking purchasing policy, the company was able to avoid delivery disruptions and to successfully expand its business. The market activities were supported by the successful integration of the new silicone sites into the Group and the joint “Silicone Experts” marketing concept under the company umbrella brand.
Unmet expectations in 2018, moderate growth in 2019
In terms of the result, the company was unable to meet expectations in 2018, in particular due to the above-mentioned raw material cost problems. For some raw material groups, massive cost increases of over 80% were recorded by mid-2018. “For 2019 we expect a rather moderate growth in sales. Political and economic risks have increased worldwide. Due to increasing trade conflicts, especially between the USA and China, the market development has not become easier for us”, says Dr. Frank Naumann, CEO. “We have adapted to the difficult market conditions and are focusing on the strategic realignment of the Southeast Asia region which is now benefiting from the trade conflict.”
In financial terms, the company has set itself the goal of continuing to grow profitably in 2019, and thus significantly increasing its result compared with the previous year.
Advances in digitization
The industrial environment is changing rapidly, and the digital transformation is in full swing. “We see efficiency potential in our own company through the advances in digitization and will therefore continue to roll out our digital control system for production within the Group,” says Axel Breitling, CFO. “In addition, we will increasingly concentrate on the question where digital business models offer us opportunities and how we can further support our sustainability approach through digitization.”
Increased investments in 2018
In 2018 the company increased again its investment volume by 18% compared to the previous year and invested EUR 13 million more in the expansion of its technologies and modern production sites. In addition, the CHT Group continues to strongly promote the global human resources development.
“We have unique skills, innovation power and resources, and this is where the key to our success lies. Only with product innovations and sustainable process solutions we will be able to achieve our goal of becoming the preferred partner and the leading reference for sustainable chemical solutions in all markets worldwide,” says Dr. Bernhard Hettich, CTO.
High R&D rate
In this respect, innovations play a central role. In 2018, the global research and development quota of the group was 4.4 % (+0.3 % compared to 2017). At the headquarters in Germany with the competence centers and the central research and development department, it was 6.7 % (+0.1 % above 2017). For comparison, the German chemical industry (including pharmaceuticals) has an average R&D rate of 5 % in the same period.