BASF opens customer innovation centre in Mexico
BASF opened a brand-new customer innovation centre for its care chemicals division. It serves the Mexican market. The multifunctional centre offers an open space architectural design fostering closer collaboration and nurturing cross industry pollination. It allows the company and its customers to develop tailor-made solutions. Experts will support and work together with customers to develop applications for the specific needs and trends of a variety of market segments including home and personal care.
Important growth driver
“The Mexican market is an important growth driver for care chemicals,” said Scott Thomson, Senior Vice President, Care Chemicals North America, BASF. “Partnering with our customers to drive innovation has always been a key part of our strategy and the new centre will enable us to jointly develop unique market creations.”
“Customized solutions meeting the requirements of consumers in different markets are key for business growth,” said Claus Wünschmann, President of BASF Group in Mexico, Central America and the Caribbean. “With our new customer innovation centre, we can provide on-site technical expertise and market insights to facilitate the development of tailor-made products for the specific needs of our customers in the Mexican market.”
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